Proof to Product

343 | 5 Tips for Creating an Effective Wholesale Catalog with Katie Hunt

May 21, 2024

Katie Hunt shares 5 key tips for creating a successful wholesale catalog, emphasizing the importance of making it easy for stores to purchase, having clear pricing, and building strong relationships with customers. The episode also mentions a sponsor providing insights into buyer preferences.

13:08

Creator website

Episode guests

Katie Hunt

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

A wholesale catalog serves to sell products and build relationships with buyers by showcasing products and sharing brand story.

Key elements for an effective wholesale catalog include accessible contact info, detailed descriptions, quality photos, extended dating, and prioritizing functionality over aesthetics.

Deep dives

Building an Effective Wholesale Catalog

When creating a wholesale catalog, it is crucial to view it as a powerful sales tool that not only showcases products but also communicates your brand story and values. The main goal of the catalog is to sell products effectively and build relationships with buyers. To achieve this, it is essential to design the catalog with the retailer in mind, ensuring it provides necessary information and makes it easy for buyers to make purchasing decisions.

Tips for Building an Effective Wholesale Catalog

13min

A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. Today I’m going to go through five quick tips for creating an effective wholesale catalog.

Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.

And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.

Get Access to the Unlock Buyer Secrets Interview Series

You can view full show notes and more at http://prooftoproduct.com/343

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp