Behind the Numbers: an EMARKETER Podcast
The Daily: What The Hell is Bluesky, and How Much of a Threat is it to X and Threads? | Dec 3, 2024
Dec 3, 2024
The hosts dive into the intriguing rise of Bluesky as a potential threat to established platforms like X and Threads. They analyze its unique ad-free model and the factors behind its growing user base, especially among journalists and niche communities. The dynamics of user engagement and marketing strategies in this evolving landscape are explored, alongside the playful banter about the competitive clash between these emerging platforms. Is Threads silently becoming the true contender for the microblogging crown? Tune in for the insights!
19:14
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Quick takeaways
- Bluesky is attracting users seeking a decentralized experience, particularly from X, highlighting shifts in social media migration based on political affiliations.
- Despite its rapid growth, Bluesky faces fierce competition from established platforms like X and Threads, which have larger user bases and advertising revenue strategies.
Deep dives
The Rise of Blue Sky and its User Base
Blue Sky is emerging as an alternative social media platform, attracting users who have left X (formerly Twitter), especially journalists and news organizations seeking a more decentralized experience. The platform enables users to customize handles, moderation filters, and algorithms, which appeal to those burned by X's recent changes. Following the U.S. elections, Blue Sky experienced rapid user growth, reportedly adding around a million users per day, highlighting the momentum that can sustain its future development. However, the absence of major sports news accounts on Blue Sky may present challenges in attracting a broader user base that thrives on real-time updates.
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