Jordan Dubin, co-founder of Guild Garage Group, shares his remarkable journey scaling a garage door repair business through acquisitions. He details how he and his partners exceeded their five-year revenue goal in just one year. Jordan discusses the power of handwritten letters to potential sellers and maintaining local brands. He explains the strategic importance of trust in partnerships and why private equity hasn’t dominated this market yet. The conversation highlights his innovative approaches to sourcing deals and the critical role of timing in successful acquisitions.
The garage door repair industry's 92% market fragmentation presents a unique opportunity for strategic consolidation and rapid growth.
Building trust through handwritten letters and personalized relationships allows for successful acquisitions in a traditionally impersonal industry.
Their acquisition model encourages existing owners to retain equity, aligning interests for long-term growth and maximizing potential returns.
Deep dives
Exceptional Growth in the Garage Door Industry
The garage door repair industry is witnessing significant growth, with one company aiming for $200 million in revenue and $30 million in EBITDA by the end of the year. This rapid ascent is attributed to a strategic consolidation approach, where the team is rolling up independent garage door businesses. This business model capitalizes on the 92% fragmentation of the market, targeting over 15,000 small operators. The potential for profit in this sector is bolstered by a reported total addressable market of around $33 billion for both residential and commercial services, indicating massive expansion opportunities in a previously neglected industry.
Innovative Sourcing and Relationship Building
The team's unique sourcing strategy includes writing personalized, handwritten letters to potential sellers, resulting in a surprisingly high response rate. By emphasizing authentic relationships, they foster trust and connection with business owners. The approach contrasts with traditional methods often seen in private equity, which tend to be transactional and impersonal. The partnerships built through face-to-face conversations and shared visions have resulted in rapid acquisitions, demonstrating the effectiveness of their relationship-driven model.
Alignment of Interests with Business Owners
The acquisition structure is designed to keep aligning interests between the garage door company owners and the consolidating group. Typically, they acquire a majority stake while allowing the original owners to retain 20-30% equity in their businesses. This enables the sellers to continue reaping benefits from their companies’ growth, facilitating a potential second bite at the apple upon exit. This partnership model not only incentivizes existing owners but strengthens their commitment to long-term growth strategies.
Lessons from Past Experiences Shape Strategy
Jordan and his partners bring previous experiences from their time in private equity, where they learned valuable lessons about successful buy-and-build strategies. Their investment approach is bolstered by a strong understanding of what works operationally and what doesn't, gleaned from managing portfolio companies. The focus on operational control and consolidation has helped them identify lucrative opportunities in an industry primed for such transformations. Their methodology emphasizes adaptability and rapid learning from market interactions, equipping them for swift execution.
Strategic Use of Technology and Systems
To enhance operational efficiencies, the team prioritizes the adoption of standardized systems across their acquired businesses. They ensure that all entities use the same enterprise resource planning (ERP) systems, like Service Titan for management and ADP for human resources, supporting streamlined operations. By integrating these systems, they not only centralize control but also unlock economies of scale, enhancing profitability. Maintaining local brand identities while leveraging shared resources reflects their balanced approach to consolidation and operational efficiency.
Navigating Market Dynamics and Competition
Identifying a market segment with minimal existing platforms is critical to the team's strategy, as they seek to establish themselves as leaders in the garage door space. The absence of sizable players indicates a strong opportunity for growth and presents a window for rapid acquisitions. Their unique positioning allows them to combine acquisitions with organic growth, ensuring scalability in a competitive landscape. This strategic vision is underpinned by a robust understanding of market dynamics, enabling them to outpace traditional private equity competition.