http://www.tropicalmba.com/productlaunchlessons/ Today I posted our first ever public ticket offering to DCBKK. We've launched so many of these events now, and we've learned from a lot of our mistakes over the years. I wanted to take an episode to sort of walk through some of the lessons that we've learned in doing our product launches, and specifically doing event launches. I've invited Damian Thompson from SalesAbility.co on to the show to talk about the evolution of our DCBKK event. We are also going to be taking quite a bit of time to talk about what goes on at DCBKK, the types of people who come to the event, and what sets DCBKK apart from other conferences.