The Business of Giving Embedded Generosity: Why PayPal’s Giving Strategy Changes Everything
Picture this: You’re selling your old phone on eBay when a single click offers you the chance to send wildfire relief to LA. No forms, no guilt trip, no second-guessing—just pure impulse-to-impact conversion. You might do it without thinking twice.
If you did, congratulations—you just participated in the $4 billion revolution Nick Aldridge has been quietly building for 18 years. While the nonprofit world obsesses over donor retention rates and capital campaign thermometers, Aldridge placed a different bet: What if generosity could be so frictionless that people do it almost by accident?
The gamble paid off spectacularly. PayPal Giving Fund has moved money to 227,000 charities by embedding charitable giving into the mundane moments of digital life—not by creating new donors, but by catching generous impulses before they evaporate.
Nick reveals why the gap between wanting to help and actually helping isn’t about money or motivation—it’s about the three extra clicks nobody wants to make.
Join us to explore how removing friction unleashes generosity at unprecedented scale.