EP-269 Creating A Better Fan Experience With Dave Wakeman

Apr 9, 2018

Topics discussed include enhancing fan experience at sporting events, building long-term fan engagement, navigating challenges in sports business, and strategic fan engagement insights. The conversation delves into the importance of customer-centric approaches, innovative strategies, and tailored fan engagement for effective marketing.

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Introduction

00:00 • 2min

Enhancing Fan Experience in Sporting Events

02:00 • 7min

Building Long-Term Fan Engagement in Sports

08:48 • 4min

Navigating Challenges and Embracing Forward-Thinking in Sports Business

12:31 • 3min

Strategic Fan Engagement and Marketing Insights

15:48 • 3min

Fan Experience is a phase that unfortunately is not part of the vocabulary for a lot of brands. Rob Cressy is joined by Dave Wakeman to talk about how to creating a better fan experience both at sporting events as well as on social media. How is paying $16 for a craft beer at a Nationals game elevating the fan experience? How can baseball get more fans to pay attention? Why aren’t brands marketing to fans the way they would want to be marketed to? Why is fan engagement the cheapest form of marketing? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Dave Wakeman - LinkedIn: /dwakeman/ - Twitter: @davidwakeman Websites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comWakeman Consulting Group: http://davewakeman.com/Other Awesome Content:Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.

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Let's Connect:

Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/