The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can?

A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing and how he and others successful in business have leveraged these pillars to pull themselves out of obscurity and place their businesses at the top of their field.

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