Community Creators with Shana Lynn How to Use Outreach to Slash Membership Churn
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members
When people see detailed member journey maps, they often wonder how to come up with so many meaningful touchpoints. In this episode, Shana breaks down exactly how she does it — by using two simple but powerful types of outreach tactics that can transform the way you connect with your members.
In this episode, you’ll learn:
- The difference between time-based and trigger-based outreach tactics
- Real examples of touchpoints that keep members connected and reduce churn
- How to identify moments in your member journey that deserve a personal touch
- Why recognizing what members aren’t doing can be just as important as what they are doing
- How to make your members feel noticed and valued beyond their purchase
Whether you’re running a coaching program, a membership, or a community, you’ll walk away with fresh ideas to make your members feel more seen, supported, and engaged every step of the way.
Additional Resources:
Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com
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Learn how to work with Shana: https://www.shanalynn.com/
Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate
Connect with Shana: https://www.instagram.com/shanaspeaks
Watch on YouTube: https://www.youtube.com/@communitycultivated