In this episode of Scrappy ABM, host Mason Cosby interviews Silvio Perez, founder of AdConversion, about using incentives in advertising to book meetings with target accounts. They discuss how to effectively implement incentivized ad campaigns, target the right audience, choose the best incentives, and measure success.

Best Moments:

(01:17) The premise of offering incentives to book meetings

(03:19) Targeting the right audience on LinkedIn

(05:15) When to activate incentivized ad campaigns in the buyer's journey

(07:05) Best LinkedIn ad types for incentivized campaigns

(08:26) Content recommendations for incentivized ads

(09:23) Choosing the right incentive (Amazon gift cards perform best)

(13:27) Conversion rate expectations and cost per SQL benchmarks

(16:19) Getting internal buy-in for incentivized ad campaigns

(19:16) Scaling incentivized ad campaigns across channels

(22:29) The importance of building a quality target account list

Guest Bio:

Silvio Perez is the founder of AdConversion, an agency specializing in B2B advertising. With extensive experience in running incentivized ad campaigns, Silvio has tested various incentives across different platforms to discover what works best. He is passionate about helping businesses level up their B2B advertising skills and offers free courses through AdConversion.com.