The B2B Playbook #130: When is the Right Time to Invest in Demand Generation? (and mistakes to avoid getting started) - Demand Gen mini-series Ep.2
When is the right time to invest in Demand Generation? Are you struggling to scale your B2B business? Tired of feeling like you're searching for a needle in a haystack when it comes to finding new customers? If so, it might be time to explore demand generation.
What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight.
--------------
This episode is sponsored by Sessions.us
Head over to Sessions.us and sign up for a 14-day free no strings attached free trial
https://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybk
--------------
In this episode of The B2B Playbook, we break down when is the right time for your B2B company to start a demand generation strategy. We share the brutal truth about why most businesses struggle to scale without demand gen and reveal the key prerequisite your company needs before launching a program.
This is part.2 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.
Tune in and learn:
+ The critical prerequisite your B2B company needs before starting demand generation
+ 3 signs that signal your business is ready for a demand gen program
+ How to launch a successful demand generation pilot project
You'll discover the tell-tale signs that indicate your business is ready for demand generation, including the ideal company size, team structure, and level of product-market fit. We also provide practical tips on how to start small with a pilot project, support your existing acquisition channels, and document your demand gen strategy for long-term success.}
-----------------------------------------------------
SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook
SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/
GET the latest CONTENT: https://theb2bplaybook.com/
-----------------------------------------------------
00:00 Intro: When to Start Demand Generation?
02:14 Recapping the 5 Bs Framework
04:37 The Importance of Demand Generation
06:33 Prerequisite: Product Market Fit
09:22 Signs Your Business is Ready for Demand Gen
11:52 Starting Small with a Pilot Project
14:02 Supporting Existing Acquisition Channels
15:42 Documenting Your Demand Gen Strategy
17:07 Key Takeaways: When to Start Demand Gen
18:40 Outro and Call-to-Action
-----------------------------------------------------
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bplaybook.com/the-b2b-incubator
S06 E130 - The B2B Playbook
#b2b #b2bmarketing #demandgeneration #demandgen
#b2bsaas #revenuemarketing #MarketingStrategy