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In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.

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Timestamps:

• (00:00) - Intro
• (02:33) - Who is Molly Talbert?
• (03:04) - Molly’s background.
• (03:37) - Challenges of content marketing in Switchboard.
• (05:15) - Switchboard’s content marketing team.
• (06:56) - What is Switchboard?
• (08:44) - Switchboard's features.
• (11:53) - Category creation on Switchboard.
• (12:57) - Competitive advantage of Switchboard.
• (14:29) - Switchboard’s content strategy.
• (16:15) - Impact of async on work culture.
• (20:04) - Switchboard’s content KPIs.
• (21:24) - Experimentation with multimedia content.
• (23:03) - Content marketing personas.
• (25:32) - Success stories from a content perspective.
• (27:14) - Learn more about Molly and Switchboard and get in touch.
• (28:04) - Outro.

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Useful Links:

Switchboard Website: https://www.switchboard.app/

Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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