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In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.

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Timestamps:

(00:00) - Intro
(02:33) - Who is Molly Talbert?
(03:04) - Molly’s background.
(03:37) - Challenges of content marketing in Switchboard.
(05:15) - Switchboard’s content marketing team.
(06:56) - What is Switchboard?
(08:44) - Switchboard's features.
(11:53) - Category creation on Switchboard.
(12:57) - Competitive advantage of Switchboard.
(14:29) - Switchboard’s content strategy.
(16:15) - Impact of async on work culture.
(20:04) - Switchboard’s content KPIs.
(21:24) - Experimentation with multimedia content.
(23:03) - Content marketing personas.
(25:32) - Success stories from a content perspective.
(27:14) - Learn more about Molly and Switchboard and get in touch.
(28:04) - Outro.

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Useful Links:

Switchboard Website: https://www.switchboard.app/

Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Switchboard: Molly Talbert on redefining content marketing personas