If you can't take losing another sale to the spousal objection, today's episode is for you. Trust me, this used to be an issue for me too. As you'll hear in the episode, I once asked a prospect, "Do you also ask your husband for permission to eat too?" Not the best strategy. After thousands of calls, we've nailed a framework called the PAID framework to handle this objection with ease. I'll break it all down and give you examples along the way!

Time Stamps:

(1:11) Our PAID Framework

(2:25) Quick Backstory

(4:20) What Not To Do

(5:30) The Objection As A Collaborative Discussion

(6:56) Align With Their Values

(7:41) Illuminate The Issue

(9:15) Direct The Next Steps

(11:58) Bonus Tip

(16:00) Please Rate/Review

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