The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
369: Parabola: The Journey to Discovering Our Ideal SaaS Customer - with Alex Yaseen
Sep 28, 2023
Alex Yaseen, Founder and CEO of Parabola, discusses challenges of finding product market fit, empowering underserved roles, building a tool for data manipulation, product-led growth, lightning round Q&A, micro payments, Benihana, tennis, and the role of mindset in sports performance.
49:38
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Quick takeaways
- Identifying the ideal customer and focusing efforts on serving their needs is crucial for a SaaS business to succeed.
- Adding collaboration features to a SaaS product can be a game-changer, empowering non-technical teams to automate processes and drive revenue.
Deep dives
Building a Collaborative Data Automation Tool
Alex Jarsin, the founder and CEO of Parabola, shares his journey of building a collaborative data automation tool. Recognizing the need to automate manual data tasks for non-technical teams, Alex launched Parabola in 2017. However, finding product-market fit proved challenging until he added collaboration features to the product. This pivot allowed the business to gain traction and generate revenue. Today, Parabola is a successful seven-figure ARR business used by thousands of teams.
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