Optimizing forms during checkout is crucial for a seamless user experience. By simplifying and streamlining the process, businesses reduce cart abandonment rates and increase conversions. Shortening form length, utilizing autofill options, and providing clear instructions enhance efficiency, minimize user frustration, and ultimately boost customer satisfaction, loyalty, and revenue. Nicoleta walks us through a case-study where she explores a 1 column form vs a 3 column form in checkout. #checkout #forms