Julian Treasure: How To Listen So People Want To Speak (5 Easy Hacks)

💬 Learn more about Sales Is Therapy: https://shorturl.at/qZB70

The Art of Listening in a Noisy World with Julian Treasure — Author, TED Speaker, Sound Communication Expert

What if the secret to better sales, stronger leadership, and deeper relationships wasn’t in what you say — but how well you listen?

This week on We Have A Meeting, we sit down with Julian Treasure — five-time TED speaker and the global authority on communication and sound — to uncover why listening is a superpower in business, and how to actually master it.

This isn’t about gimmicks or fake nodding on Zoom calls. This is about tuning your attention, refining your voice, and changing how people respond to you forever.

We dive into:

👂 The 5 levels of listening — and how most people never go past level 2
🧠 Why true communication starts in silence, not speech
💬 How to use your voice so people want to listen
🎯 The cost of bad listening in sales, leadership, and life
🛠 Practical ways to train your ears, your voice, and your message

Whether you're a founder, SDR, sales leader or speaker — this episode will help you communicate with impact, cut through the noise, and finally be heard.

🔗 Follow Julian: https://www.linkedin.com/in/juliantreasure
🌐 Learn more: https://www.juliantreasure.com
🎤 Watch his TED Talks (100M+ views): https://www.ted.com/speakers/julian_treasure
📘 Check out How to be Heard: https://amzn.to/3RNTrBU

💬 Learn more about Sales Is Therapy: https://shorturl.at/qZB70

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Chapters

• 00:00:00 Opening Thoughts: Being Right vs. Relationship
• 00:00:56 Meet Julian Treasure: Journey into Sound and Listening
• 00:04:31 The Nature of Listening: Skills, Layers, and Positions
• 00:16:34 Biases, Filters, and Communication Challenges
• 00:18:53 Listening in Sales: RASA, Active Listening, and Silence
• 00:26:59 Sound’s Impact on Emotion, Cognition, and Behavior
• 00:32:44 The Consequences of Not Listening: Society and Environment
• 00:41:36 Practical Sound Exercises and Healthy Environments
• 00:45:11 Compassion, Differences, and Raising Good Listeners
• 00:48:44 Julian’s Book and The Listening Community