She Quit Her Job at Bumble and Raised MILLIONS From Her Boss

Michelle Battersby is the Co-Founder of Sunroom, an app built for women to safely monetize their unfiltered content through monthly subscriptions and tips. In August 2025, Sunroom was acquired by Fanfix, and Michelle stepped into a new role as President at Peanut, the leading motherhood app. Prior to Sunroom, Michelle was the first employee at Bumble Australia, the seventh employee globally, and the Director of APAC Marketing, where she grew Bumble to 3.2 million registrations across Australia.

Disclaimer: This episode was filmed prior to Sunroom’s acquisition by Fanfix in August 2025.

TIMESTAMP:

[00:00:40] What is Sunroom.

[00:01:00] Becoming the first employee at Bumble Australia.

[00:04:00] Perks of being one of the first Bumble employees.

[00:06:36] Leaving Bumble to start Sunroom.

[00:08:48] Transitioning from employee to founder.

[00:11:14] Raising $7 million for Sunroom.

[00:14:04] Pitching Sunroom to investors.

[00:16:36] Benefits of having worked in tech.

[00:17:55] Handling money from investors.

[00:19:33] Offering $100,000 for a domain.

[00:20:41] Having relationships with investors.

[00:22:22] Managing roles at Sunroom.

[00:24:20] The numbers behind Sunroom.

[00:25:36] Attention is a currency.

[00:27:12] The paid content experience.

[00:28:47] The biggest opportunities for creators now.

[00:30:25] Personal approach to content creation.

[00:33:00] Newsletters & Substack.

[00:35:34] Making authentic content.

[00:37:30] The power of the mom community.

[00:38:21] Benefits of having a personal brand.

[00:41:32] Productivity hacks.

[00:43:30] Balancing parenting and working.

[00:45:52] Personal & professional goals.

[00:47:45] Global relationship with money.

[00:51:40] Weird exercises that lead to success.

[00:54:01] The Anti-Network.

MONEY TALKS with Jesse

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