

Why do OKRs fail?
Jul 15, 2022
Samira Moenpour, a customer success lead at Workboard and an OKR coach for nearly seven years, dives into why OKRs often miss the mark. She identifies five key pitfalls that lead to failure and stresses the need for clarity and engagement. Skepticism surrounding OKRs can be overcome by integrating them into team dialogues. Samira emphasizes continuous growth and cross-functional collaboration as vital components for success, advocating for alignment among teams to navigate challenges and achieve meaningful outcomes.
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Beware "Name Only" OKRs
- Avoid repurposing old goal-setting processes by just renaming them as OKRs.
- Truly adopt OKRs by focusing on outcome alignment and the unique benefits they offer.
Acronym Overuse Obscures Purpose
- Focusing on the OKR acronym can obscure the real purpose and intent of setting objectives and key results.
- Use clear language describing aims and outcomes instead of repetitive acronyms to maintain clarity and buy-in.
Embed OKRs Into Business Rhythm
- Integrate OKRs into existing business meetings; avoid creating extra meetings solely for OKRs.
- Ensure weekly and monthly discussions align with OKRs to focus effort on top priorities.