Today, Jen is joined by energy expert, alchemist, strategist and her most recent business mentor, Tracy Yates. As an award-winning marketer, industry trailblazer, and 8-figure agency owner who has worked with brands like Google, Disney and Amazon, Tracy has seen the heights of success. In this episode, Tracy shares what she’s learned throughout her journey: You can be abundant and successful, but still not feel that you’re living in your true authenticity. She unpacks terms that describe those who endlessly chase the next big thing, such as the ambition paradox and comparison identity, and offers strategies for navigating them. If we can step back, zoom out and just slow down, it will become clear that the largest untapped resources to extraordinary business and personal success lies within ourselves. 

Today on Becoming Iconic:

• Defining and avoiding the ambition paradox and comparison identity
• The overuse of “trauma” and where it truly applies 
• How a technique Tracy calls “interruptions” can save us from “comparisonitis” 
• The common thread that catalyzes all entrepreneurs 

Connect with Tracy:

• Instagram: @iamtracyyates
• LinkedIn: Tracy Yates
• Book an assessment with Tracy: A first-of-its-kind, personal energetic assessment, and analysis to demystify and decode your patterns that slow business growth and personal achievements

Connect with Jen:

• Read BI Magazine: becomingiconic.co/magazine
• Hang out with Jen: @becomingiconic 
• Work with Jen: becomingiconic.co 

This show is produced by Soulfire Productions

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co