#80 Who Is Elijah: From a Garage To Selling 6,000 Units Per Day & a $20 Million Valuation. How They’re EXPLODING At Such A Rapid Rate

In this episode I sat down with husband and wife duo Adam & Raquel Bouris, the CEO & Founder of Who Is Elijah. Since having Raquel on the podcast back late 2022, the brand has grown significantly and is now valued at over $20 million!

Adam has since come into the business and is now the CEO while Raquel has some what taken a back seat to the day to day activities of the brand and is concentrating on the international retail expansion and partnerships.

Over the past 12 months the brand has gone from strength to strength and is now stocked in Priceline, Sephora, Adore Beauty, David Jones & Urban Outfitters with plans for a lot more growth in the retail space over the next year ahead.

In this episode:

• Evolution of the Brand: How the brand has evolved over the past 12 months, including significant growth in revenue and expansion in staff and facilities.
• Challenges in Business: The challenges faced in business, including the intense nature of their work and the decision-making processes involved.
• Retail and Online Sales Growth: Insights into the growth of their retail and online sales, including securing major wholesale accounts and expanding into new markets.
• Marketing Strategies: The process of taking marketing in-house, the challenges with agencies, and strategies for scaling their brand.
• Entrepreneurial Journey: Adam shares his entrepreneurial journey, including his background in construction and various business ventures prior to their current brand.
• Innovation and Tech Ventures: Exploration of Adam's past tech ventures, including a unique app development and its challenges.
• Brand Development: Raquel talks about the origins of their brand, including the inspiration and initial steps in creating and growing the brand.
• Partnership Dynamics: They discuss how they work together as a husband and wife team, dividing responsibilities and supporting each other in their business.

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Follow Adam & Raquel here👇

Adam: https://www.instagram.com/adambouris/

Raquel: https://www.instagram.com/raaaquelbouris/

Who Is Elijah: https://www.instagram.com/whoiselijahparfum/

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