THE 505 PODCAST 186. If Your Personal Brand Gets Less than 500 Views, Watch This.
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Dec 18, 2025 Dive into the world of YouTube, where 2026 presents a golden opportunity for personal branding. Discover why focusing on quality packaging—like thumbnails and titles—can make or break your views. Embrace the concept of one clear idea per video to avoid overwhelming your audience. Learn the power of long-form content with low competition and high viewer retention. Explore tips on pre-planning, hiring support, and the importance of data-driven metrics to guide your growth. Consistency and creativity are key to thriving in the YouTube landscape!
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YouTube Is The Full-Stack Platform
- YouTube is the 'full stack' platform combining long form, shorts, clips and vlogs in one ecosystem.
- Long-form on YouTube builds more trust and higher ROI for creators than short-form platforms.
AdSense Grew Into Reliable Income
- B Figgy describes getting increasing AdSense checks that funded reinvestment into their operation.
- RPM varies by niche and guest, and finance niches typically earn much higher ad rates.
Prioritize Packaging Over Content
- Start with packaging: headlines and thumbnails determine whether anyone ever watches your work.
- Test thumbnails in your YouTube browse grid screenshot and iterate until the thumbnail demands a click.