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How to Use Explainer Videos to Sell Your Products | Ep. #75

Oct 14, 2016

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In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter.

Time Stamped Show Notes:

00:29 – Today’s topic: How you can use explainer videos to sell your products
- 01:04 – They’re a great tool for explaining your product service in an easy to digest way
- 01:35 – Breaks down objections and advantages
- 02:03 – The objection part is the key
- 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA
03:30 – Inject case studies that trigger an emotional aspect
04:05 – Talking about Shark Tank, Squatty Potty
- 04:19 – A tool that helps you poop better
- 04:49 – An ad is content marketing
05:18 – Dollar Shave Club explainer video
06:08 – Demo Duck
06:30 – The storyline is the most important part of your video
- 07:01 – The second most important aspect? Voice over artist
07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal
08:45 – Make your video stand-alone enough that it doesn’t need to live on your website
09:25 – Angel.co
09:42 – Video Brewery
09:58 – Sandwich Video
10:17 – Have a REALLY good script

3 Key Points:

The key to an amazing explainer video is an amazing copywriter.
Make sure your videos address objections.
Aim for 60 to 120 seconds in length.

Resources:

Growth Everywhere podcast: How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year