The Google Ads Podcast

Key Metrics to Measure for Email Marketing Success

Jun 27, 2024

22:19

Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more.

Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to show you how to analyze your email marketing campaigns and use those data to optimize your strategy for success.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:25 Key Metrics to Measure for Email Marketing Success

5:35 Checking your attributed revenue

9:55 Reviewing the top performing flows and metrics

13:42 Industry information section

20:45 There isn’t a universal standard for metrics

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