Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10 Buzz 8/15/24: Prime Exclusive Discounts Now Cost $50 | Amazon Prime Big Deal Days Coming

Aug 15, 2024

Join Bradley Sutton, Chief Brand Evangelist for Helium 10, as he dives into the latest trends in e-commerce. He discusses the $50 fee for Prime discounts during major events and anticipates the upcoming Prime Big Deal Days. Walmart's new Cross Border service emerges as a competitive edge, allowing easier shipments from China. The role of AI in transforming online shopping surfaces, influencing how consumers discover products. This episode is packed with insights that could reshape selling strategies for the busy holiday season.

12:59

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Bradley Sutton

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Quick takeaways

Amazon will introduce a $50 fee for Prime exclusive discounts during major sales starting in 2025, altering seller strategies significantly.

Walmart's new Cross Border service enhances shipping options for marketplace sellers, aiming to compete more effectively with Amazon's logistics.

Deep dives

Changes to Prime Exclusive Discounts

Amazon will introduce a fee for Prime exclusive discounts during major sales events, such as Prime Day and Black Friday, starting in 2025. Previously, these discounts were free but will now incur a $50 charge for all product listings during high-traffic events, regardless of the number of products included. Discounts on non-event days will remain free, but sellers may find it more challenging to benefit from these promotions without incurring costs. This change is likely to impact sellers who previously profited from these promotional tools without fees, and many may need to reassess their strategies for upcoming events.

Intro

6min

Optimizing Amazon FBA Shipments with New Guidelines

4min

Streamlined Returns: A New Challenge for Sellers

2min

Evolving E-Commerce: The Impact of AI on Consumer Discoverability

2min

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Let’s take a closer look at the anticipated Prime Big Deal Days and speculate on the potential dates for this high-stakes event. And just when you thought Walmart was keeping quiet, they've rolled out Walmart Cross Border, a service designed to challenge Amazon Global Logistics with efficient port-to-door shipping for goods manufactured in China. Tune in to understand how these changes might alter your business strategies in the upcoming shopping seasons.

Walmart opens ocean shipping network to marketplace sellers
https://www.retaildive.com/news/walmart-china-cross-border-shipping-service-marketplace-sellers/724202/

But that's not all—AI is revolutionizing the way we shop and sell online. From helping consumers find the best deals to potentially reducing the advertising burden for sellers, AI-powered search tools are transforming the e-commerce landscape. Whether you see AI as a friend or foe in your selling journey, it's crucial to stay informed. I've got all the insights you need, along with a must-read article linked in the description for a deeper dive.

Recent Google Ruling May Open Door to More AI-Powered eCommerce
https://www.pymnts.com/news/ecommerce/2024/recent-google-ruling-may-open-door-to-more-ai-powered-ecommerce/

Don't miss out on this week's buzzing news roundup that's packed with actionable advice and expert insights.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:54 - Prime Exclusive Discounts FREE
02:56 - Prime Big Deal Days
04:38 - Walmart Cross Border
05:48 - Amazon Inbound Fees
08:55 - FBA Returnless Resolutions
11:45 - AI E-commerce

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