Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Helium 10 Buzz 8/15/24: Prime Exclusive Discounts Now Cost $50 | Amazon Prime Big Deal Days Coming
Aug 15, 2024
Join Bradley Sutton, Chief Brand Evangelist for Helium 10, as he dives into the latest trends in e-commerce. He discusses the $50 fee for Prime discounts during major events and anticipates the upcoming Prime Big Deal Days. Walmart's new Cross Border service emerges as a competitive edge, allowing easier shipments from China. The role of AI in transforming online shopping surfaces, influencing how consumers discover products. This episode is packed with insights that could reshape selling strategies for the busy holiday season.
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Quick takeaways
- Amazon will introduce a $50 fee for Prime exclusive discounts during major sales starting in 2025, altering seller strategies significantly.
- Walmart's new Cross Border service enhances shipping options for marketplace sellers, aiming to compete more effectively with Amazon's logistics.
Deep dives
Changes to Prime Exclusive Discounts
Amazon will introduce a fee for Prime exclusive discounts during major sales events, such as Prime Day and Black Friday, starting in 2025. Previously, these discounts were free but will now incur a $50 charge for all product listings during high-traffic events, regardless of the number of products included. Discounts on non-event days will remain free, but sellers may find it more challenging to benefit from these promotions without incurring costs. This change is likely to impact sellers who previously profited from these promotional tools without fees, and many may need to reassess their strategies for upcoming events.
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