Marketing School - Digital Marketing and Online Marketing Tips Why People Hate Agencies
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Jan 13, 2026 Explore why product builders often garner more respect than agencies. Discover how negative agency experiences shape perceptions and the risks of an AI-driven approach without a human touch. The discussion delves into Meta's acquisition strategies, the role of AI agents in marketing, and pressing data privacy concerns. Additionally, hear about the dangers of audience capture as creators navigate the fine line between engagement and authenticity.
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Product Perception Outcompetes Agencies
- People view product builders as offering lasting, compounding value while agencies are seen as selling labor and pitching for money.
- Bad agency experiences and swapping people for labor make agencies harder to trust over time.
Labor Versus Compounding Products
- Labor is the oldest form of leverage and agencies often 'throw people' at problems instead of building compounding products.
- Scaling revenue per employee requires treating parts of the company as product and hiring AI to augment humans.
Raise Revenue Per Employee Carefully
- Evaluate hiring and compensation to raise revenue-per-employee while avoiding mass cuts and respecting people.
- Hire AI to augment roles, but don't try to remove humans entirely today.