The Russell Brunson Show Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
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Apr 14, 2025 Eric Thayne, a creator, filmmaker, and author of 'Create, Don’t Capture,' shares his journey from $100K in debt to thriving through organic content. He introduces the '60-Second Perfect Webinar' framework, emphasizing that creating authentic content is more effective than ads. Thayne offers tips on generating endless content ideas, the value of documenting your journey, and the three types of content every creator should post. His insights challenge conventional strategies, encouraging consistency and storytelling to engage audiences effectively.
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From Facebook Ads to Organic Content
- Eric Thayne was running a business built entirely on Facebook ads and grew it rapidly.
- When ads became costly, he shifted fully to organic short form content and rebuilt his revenue organically within months.
60-Second Perfect Webinar Formula
- Start your video content with a strong hook to grab attention immediately.
- Follow with a why story, a clear point, and a call to action to keep viewers engaged and guide them.
Content Funnel Strategy
- Viral reach content casts a wide net but rarely converts directly.
- Middle and conversion funnel content narrows focus to build trust and convert the right audience.
