In this episode, broadcast live from the lobby of Luminary in New York City, Ramon Ray delivers a straight-talk message to every entrepreneur and small business owner who has ever felt overlooked, underestimated, or “not chosen.”

Ramon breaks down the true meaning of the underdog season—why it happens, what it reveals about your mindset, and how it can become the most transformative stage of your business journey. Whether you're fighting for visibility, battling doubt, or waiting for your big break, this episode will challenge you to stop waiting to be picked and start creating your own opportunities.

You’ll learn why excellence is the first rebellion of an entrepreneur, how proximity creates luck, and what it means to stay hungry when no one is applauding yet. If you’ve ever been told “you’re not ready,” this episode is for you.

Being an underdog is a season, not your identity.
Excellence is your best response to doubt or dismissal.
Don’t wait for invitations—create your own opportunities.
Your preparation during the “quiet” season determines your success in the spotlight.
Hunger, grit, and consistency are competitive advantages.

The Power of Being an Underdog in Business