The Game with Alex Hormozi 6. Discount Promotions | $100M Lost Chapters Audiobook
Nov 14, 2025
Explore the power of discount promotions and how they can effectively drive customer action. Discover why massive discounts outperform smaller ones and learn four ways to display them. Understand the benefits of discounts over free offers, including improved lead quality and compliance. Hear about the two-step sale tactic and how discounts can make upsells easier. Finally, grasp when discounts work best and the potential risks involved. This episode is packed with actionable insights for business growth!
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Big Discounts Drive Action
- Massive discounts (50%+) move people who otherwise wouldn't act by creating perceived value gaps.
- Marginal discounts (5–25%) mostly just cut margin and rarely change behavior.
Test Four Discount Displays
- Test four ways to display a discount: percentage off, absolute amount off, relatable equivalent, and the discounted price.
- Cycle through these formats to find which resonates and to avoid promo fatigue.
Use Absolute Prices For Familiar Offers
- Use simple discounted prices for well-understood products where customers already know price ranges.
- If the product is unknown, state the original price and absolute discount to provide context.