Let’s Buy a Business Successful Agency to Multiple Acquisitions of Client Businesses with Ian and Max McCusker
May 23, 2025
Max and Ian McCusker, co-founders of a successful agency turned dental business acquirers, dive into their fascinating journey. They discuss how they transitioned from service providers to equity owners, tackling inefficiencies in their clients' businesses. The brothers share personal anecdotes of resilience when faced with setbacks, emphasizing adaptability in the dental industry. They also explore the importance of trust and complementary skills in partnerships, offering insights on strategic acquisitions and enhancing patient outreach in their ever-evolving landscape.
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Max's Unexpected Start in Dental Marketing
- Max started by taking a dental implant center job to qualify for a mortgage amid COVID struggles.
- He later realized the business model's potential and built expertise in digital marketing for dental implant centers.
Ian Chooses Entrepreneurship Over Goldman
- Ian was set to join Goldman Sachs but chose entrepreneurship with Max in dental marketing instead.
- They pivoted from traditional corporate jobs to build a business together in dental implant sales and marketing.
Agency Limits Spark Business Ownership
- Agencies are limited when they rely on clients' fulfillment and budgets.
- Owning the business allows control over operations and scaling beyond marketing.