

MVP is Dead!! We Should Focus on MLP Instead!
6 snips May 15, 2025
Discover why the MVP approach may lead to forgettable products and why shifting focus to the Minimum Lovable Product (MLP) can spark genuine user engagement. The discussion emphasizes building emotional connections through delightful product features. An eye-opening analogy compares choosing a partner based on viability versus loveability. Learn how prioritizing user satisfaction can transform product development and inspire loyalty among customers.
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MVPs Fail From Poor Discovery
- MVPs often disappoint because they are done without proper discovery and focus mainly on delivery.
- This results in half-baked products that users don't like and won't adopt.
Avoid Ugly Confusing MVPs
- Avoid building MVPs that are too basic, ugly, confusing, or unengaging.
- Deliver a polished product that attracts users rather than one they quickly abandon.
MLP: Focus on Loveability
- Minimal Lovable Products (MLPs) focus on emotional connection over mere viability.
- MLPs offer delightful UX/UI that hooks users and encourages advocacy.