My First Million One Question Friday: How Do You Make Your Podcast Standout?
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Jul 22, 2022 Learn how to make your podcast truly stand out! The discussion reveals strategies for gaining visibility and crafting unique ideas. Personal anecdotes underline the difference between a mere desire for listeners and creating an obsessed audience. With practical examples, the importance of originality in content is emphasized, showcasing the potential pitfalls of mediocrity. Dive into the emotional resonance that can turn casual listeners into loyal fans—an essential ingredient for podcasting success!
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Unexpected Recognition
- Ben Wilson heard Sam Parr mention his podcast, "How To Take Over The World," on My First Million.
- This felt surprising and validating, like a newscaster speaking directly to him.
Obsession Over Reach
- Focus on creating content that evokes obsession in a smaller audience.
- Prioritize strong emotions over broad appeal; a few obsessed fans evangelize better than many indifferent listeners.
Panic vs. Desire
- Ben Wilson shares a story from his consulting days about a security sales company.
- The company incentivized sales with steep steps, leading to fraudulent sales due to panic at the end of summer.