The Contractor Fight with Tom Reber

He Built a Contracting Business That Gave Him His Life Back

9 snips
Oct 1, 2026
Jarrod Call, owner of Colorado’s Alpine Design and Remodeling, shares his transformation from overworked handyman to confident general contractor. He discusses moving from Minnesota, leaving behind the six-day grind, tracking numbers, embracing subcontractors, and challenging limiting beliefs. Jarrod also opens up about coaching, marriage, personal growth, and finally building a business that gives him time to enjoy his wife, dog, and Colorado’s mountains.
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ANECDOTE

One Year Of Coaching Changed Jarrod’s Confidence

  • Jarrod joined coaching after seeing a clear business path surrounded by people already implementing it.
  • He initially committed for one year, but the experience built confidence he says he previously lacked.
INSIGHT

Confidence Comes From Repeated Implementation

  • Jarrod’s confidence grew through repeated mindset work, gratitude, better communication, and becoming a stronger listener.
  • Derek Johnson argues that confidence comes from repeatedly implementing uncomfortable changes rather than waiting to feel ready.
INSIGHT

Growth Requires Outgrowing Your Identity

  • Jarrod connected deeply with the idea that becoming a new version of himself requires his former identity to die.
  • He now sees personal change as intentional and ongoing, while remaining excited about who he can become next.
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