Waveform: The MKBHD Podcast TikTok vs YouTube with Hank Green
Feb 4, 2022
In this engaging discussion, Hank Green, a renowned creator and YouTuber known for his educational content, shares insights on social media monetization. He dives into the shortcomings of TikTok's creator fund and its sustainability for creators, contrasting it with YouTube's revenue-sharing model. Green also explains why many top TikTok creators are making the switch to YouTube, focusing on deeper audience engagement. The conversation naturally touches on the evolving perceptions of what it means to be a creator today.
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TikTok Views vs. YouTube Engagement
- Hank Green's most viewed content is a seven-second TikTok with 33 million views.
- Despite this, longer YouTube videos build deeper audience relationships.
Creator Fund vs. Revenue Sharing
- Tying creator revenue directly to ads can be problematic. This creates complex moderation issues for platforms like YouTube.
- TikTok's creator fund simplifies this but has its own issues.
The TikTok Creator Fund Problem
- TikTok's creator fund model, with its fixed pool of money, is smart for the platform.
- However, it disadvantages creators as TikTok grows, as their per-view earnings decrease.