TED Talks Daily
How to fight (and win) an information war | Peter Pomerantsev
Oct 11, 2024
Peter Pomerantsev, an author and academic known for his work on disinformation, dives deep into the psychology behind propaganda. He discusses how to engage audiences entrenched in alternate realities, drawing on experiences from Ukraine and the U.S. Pomerantsev shares lessons from a WWII operation against Nazi propaganda, highlighting the importance of community and emotional tactics. He emphasizes innovative strategies to combat misinformation today, showcasing the crucial role of narrative and public relations in overcoming the chaos of conflicting truths.
18:18
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Quick takeaways
- Rebuilding trust in information sources requires innovative strategies to effectively navigate echo chambers and skepticism toward facts.
- Historical insights from WWII operations demonstrate the importance of emotional engagement and humor in countering modern disinformation.
Deep dives
The Challenge of Trust in Information
One significant issue in contemporary society is the challenge of rebuilding trust in information sources. Many individuals cling to alternate realities, often dismissing facts and evidence in favor of propaganda and misinformation. This phenomenon is not only evident in regions affected by war, like Ukraine, but is also present in countries like the United States, where large populations deny verifiable events, such as the legitimacy of elections. The need for innovative strategies to navigate these echo chambers and reach skeptical audiences is increasingly urgent.
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