TED Talks Daily How to fight (and win) an information war | Peter Pomerantsev
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Oct 11, 2024 
Peter Pomerantsev, an author and academic known for his work on disinformation, dives deep into the psychology behind propaganda. He discusses how to engage audiences entrenched in alternate realities, drawing on experiences from Ukraine and the U.S. Pomerantsev shares lessons from a WWII operation against Nazi propaganda, highlighting the importance of community and emotional tactics. He emphasizes innovative strategies to combat misinformation today, showcasing the crucial role of narrative and public relations in overcoming the chaos of conflicting truths.
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Bucha Atrocity
- Peter Pomerantsev visited Bucha, Ukraine after liberation and saw hundreds of bodies.
- Russian soldiers shot civilians for fun, demonstrating power without military purpose.
Propaganda Denial
- A Ukrainian general, shocked by Bucha, called Russian colleagues urging action against the war.
- They responded with propaganda clichés, denying reality and atrocities.
Sefton Delmer's Approach
- Sefton Delmer, frustrated with traditional media's ineffectiveness against Nazi propaganda, sought new methods.
- He understood Nazi propaganda's power through his close observation of Nazi elites.