Ep 118: Dreamland Baby Solves a Problem and Scales with Founder, Tara Williams

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Tara Williams, founder and CEO of Dreamland Baby Co a DTC brand making safety certified weighted blankets for babies and toddlers.

They’re on a mission to help parents and children get more, better sleep.

Dreamland benefited immensely from the Shark Tank effect.

After their deal-making turn on last year’s season finale of Shark Tank, Dreamland was overwhelmed by the positive response that changed the course of their business.

Over 7M watched the episode, resulting in a subsequent boost of sales and a massive UGC surge.

Dreamland did more sales in the weekend after the show aired than they had in that whole year to date

Before the show, Dreamland had reached out to big-box retailers before SharkTank, with no response. But after the show, buyers from those same big-name retailers started reaching out to Dreamland.

Tara credits Shark Tank as the jumping-off point, facilitating how they’re scaling now.

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