Masters of Scale Rapid Response: How Chief became a phenomenon, w/CEO Carolyn Childers
Apr 21, 2022
Carolyn Childers, Co-founder and CEO of Chief, discusses transforming a small NYC club for women executives into a national powerhouse with over 12,000 members. She explains how they navigated challenges during the pandemic and secured a $100 million Series B funding. The conversation reveals innovative tech strategies for fostering connections and the importance of community support for women leaders. Childers highlights the evolution of women in leadership and the need for new tools to support their growth, all while advocating for employee well-being.
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Untapped Need for Senior Executive Women's Community
- There's a significant need for community and resources among senior executive women.
- This demographic often serves as mentors but lacks support systems for their own growth.
Initial Skepticism Turned Positive Market Response
- Chief's founders were initially met with skepticism from lawyers and VCs.
- However, upon launch, they saw a strong, positive response from the target demographic.
Pandemic Pivot to Virtual Increased Engagement
- Chief initially focused on in-person gatherings but transitioned to virtual during the pandemic.
- This change, though forced, allowed them to expand their reach and engagement threefold.