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DeAnn's Upbringing
- DeAnn Stidham, LulaRoe's founder, grew up in an entrepreneurial family with a catering business and bridal shop.
- Her parents, Elbert and Maureen Startup, were devout Mormons.
Anti-Feminist Activism
- DeAnn's mother, Maureen, actively opposed the Equal Rights Amendment.
- She co-authored "The Secret Power of Femininity," promoting traditional gender roles.
Femininity Book
- "The Secret Power of Femininity" teaches women how to attract men through submissive behavior.
- It emphasizes traditional gender roles and encourages women to appear helpless.