Fonz Morris, Designer at Netflix and lifelong learner, gives a masterclass on growth design and designing at Netflix. They discuss their role as a flex designer, the challenges faced by product managers at Netflix, identifying leading indicators, improving skills, transitioning from UI/UX to growth design, asking the right questions for business insights, transitioning to design manager, and the importance of user research and experimentation in growth design.
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Quick takeaways
Creating a feedback-positive culture fosters personal and professional development.
Growth design requires a focus on business goals, user needs, and constant iteration.
Close collaboration and communication with cross-functional teams are crucial in growth design.
Deep dives
Importance of Feedback and Culture
Feedback is often misunderstood as criticism, but it's essential for growth. Creating a culture that values feedback and sees it as a positive can lead to personal and professional development.
The Role of a Growth Designer
A growth designer wears the business hat and focuses on increasing customer joy and subscriber growth. Their work involves understanding user needs, onboarding processes, revenue generation, and constantly iterating to improve the product.
The Intersection of Design and Business
In growth design, being interested in the business side and understanding metrics is crucial. It involves developing consumer insights, conducting UX research, and aligning design decisions with business goals.
Collaboration and Communication in Growth Design
Growth design emphasizes close collaboration and communication. Designers work closely with researchers, engineers, and product managers to ensure alignment, share ideas, and gather feedback to create better user experiences.
Personal Growth and Lifelong Learning
The key to success and continued growth as a designer lies in being confident, open to learning, and embracing challenges. Investing in knowledge, exploring new areas like ed tech, and sharing insights with others can lead to personal and professional fulfillment.
Fonz gives a masterclass on growth design in this episode as he pulls back the curtain on designing at Netflix and what it takes to ship to millions of users. We also discuss our journies as entrepreneurs, dealing with ambiguity at work, and the importance of growing as a writer. Fonz is truly a lifelong learner and this episode is gold for anyone who wants to grow in their understanding of business 💪
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