The GaryVee Audio Experience I’m A Big Fan Of Yes | Interview on Ariel Helwani’s MMA Show
Oct 8, 2020
Gary Vaynerchuk, a dynamic entrepreneur and CEO, shares his deep passion for combat sports and discusses VaynerSports' foray into MMA. He dives into the evolving landscape of athlete representation and the role of storytelling in the UFC. Gary also highlights the shifting sponsorship dynamics for fighters, emphasizing opportunities driven by social media. Their conversation explores the niche world of MMA trading cards, tackling the importance of self-awareness and branding in shaping fighter identities. A must-listen for sports fans!
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High School Bills Hatred
- Gary Vaynerchuk's deep-rooted hatred for the Buffalo Bills stems from his high school years.
- During that time, the Bills consistently defeated the Jets and reached the Super Bowl, fueling his animosity.
VaynerSports Enters MMA
- VaynerSports expands into MMA, representing fighters like Eddie Alvarez and Tony Ferguson.
- They recently signed heavyweight champion Stipe Miocic, marking a significant move in the MMA world.
MMA's Potential
- Gary Vaynerchuk's passion for combat sports, from boxing to early UFC, influenced VaynerSports' move into MMA.
- He sees MMA as a growing sport with potential to rival basketball and soccer in global popularity.