The GaryVee Audio Experience The Biggest Opportunity In Attention | Coffee & Commerce Episode 11
Jul 3, 2020
Mona Kattan, the global president of Huda Beauty, shares her journey from corporate investment banking to building a beauty empire with her sisters. She highlights the significance of authenticity in content creation and the evolving landscape of digital beauty retail. Kattan emphasizes the power of strategic collaborations and the need for personalized customer interactions, especially in a post-pandemic world. The discussion also dives into balancing business acumen with social media savviness to navigate today's marketing challenges.
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Mona Kattan's Career Journey
- Mona Kattan's career began in finance, following a traditional path.
- She transitioned to PR, a beauty salon, and finally, with her sister Huda, co-founded Huda Beauty.
Working with Family
- Drop your ego and focus on the shared vision, not individual opinions.
- Appreciate differences and learn from each other's perspectives for better decisions.
Huda Beauty's Launch Strategy
- Huda Beauty started with a blog, HudaBee.com, building an audience before launching products.
- Their first retail store was in Sephora, Dubai Mall, and social media propelled their global expansion.