The Biggest Opportunity In Attention | Coffee & Commerce Episode 11

Mona Kattan, the global president of Huda Beauty, shares her journey from corporate investment banking to building a beauty empire with her sisters. She highlights the significance of authenticity in content creation and the evolving landscape of digital beauty retail. Kattan emphasizes the power of strategic collaborations and the need for personalized customer interactions, especially in a post-pandemic world. The discussion also dives into balancing business acumen with social media savviness to navigate today's marketing challenges.