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HBR IdeaCast

Brain Tech Is Getting Really Good. Here’s What Managers Need to Know

Mar 21, 2023
Nita Farahany, a Duke University law professor and author of "The Battle for Your Brain," discusses the fascinating advancements in neurotechnology. She showcases how wearable tech is transforming workplaces and enhancing mental health, but also highlights critical privacy and ethical concerns. The potential market boom to $21 billion by 2026 raises questions about its impact on hiring processes and workplace assessments. Farahany stresses the importance of transparency and responsible use of data to safeguard employee rights and promote cognitive liberty.
28:36

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