HBR IdeaCast

Brain Tech Is Getting Really Good. Here’s What Managers Need to Know

Mar 21, 2023

Nita Farahany, a Duke University law professor and author of "The Battle for Your Brain," discusses the fascinating advancements in neurotechnology. She showcases how wearable tech is transforming workplaces and enhancing mental health, but also highlights critical privacy and ethical concerns. The potential market boom to $21 billion by 2026 raises questions about its impact on hiring processes and workplace assessments. Farahany stresses the importance of transparency and responsible use of data to safeguard employee rights and promote cognitive liberty.

28:36

Creator website

Episode guests

Nita A. Farahany

Highlights

AI Chapters

Episode notes

The Dangers of Tracking Employee Attention with Sensors

00:53

Intro

3min

Unlocking Neurotechnology Potential

9min

The Expanding Impact of Neurotechnology on the Workplace

2min

Navigating Technology in Hiring and Workplace Assessment

14min

Navigating the Ethics of Neurotechnology in the Workplace

3min

What seemed like science fiction for decades is now a reality: companies are selling wearable tech and monitoring devices that can sense people’s brain activity. Neurotechnology opens incredible opportunities for new products and safer workplaces. It also raises huge red flags for privacy and ethics. And managers and organizational leaders are on the front lines of these dilemmas, says Duke University School of Law professor Nita Farahany. She explains the commercial products based on neurotechnology, the impact on workers and organizations, and the need for regulations and corporate policies. Farahany wrote the book The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology.

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