The GaryVee Audio Experience The Future of Marketing With AI and Attention | Adweek Interview
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Sep 5, 2025 
In a lively conversation, Jameson Fleming, Executive Editor at Adweek, delves into the game-changing effects of AI on marketing. He explores the fears surrounding job loss and misinformation, all while drawing parallels to historical innovations like electricity. The impact of blockchain and NFTs on content authenticity is highlighted, along with the evolving relationship between human creativity and generative AI in art and music. Fleming also unpacks the fragmented media landscape shaped by algorithms, emphasizing the need for marketers to adapt swiftly.
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AI As Foundational Oxygen
- Gary Vaynerchuk says AI is oxygen: a pervasive foundational technology that will slowly reshape industries.
- He compares its societal impact to electricity and predicts wide adoption despite initial fear.
Brother Who Stopped Using Search
- Gary recounts his 37-year-old brother abandoning search in favor of chat-style AI tools for all queries.
- He uses this family example to show younger generations may never use traditional search engines.
Blockchain For Provenance Against Deepfakes
- Gary highlights blockchain's role as provenance to combat deepfakes generated by AI.
- He predicts provenance on-chain will help verify authentic creator-hosted content.