Renegade Marketers Unite 482: Juggling CMO+: How to Lead Across the Business
Wearing the CMO+ hat rewires the role. You pick up a second lane, your calendar tightens, and perceptions shift from "just the marketer," a label no one should wear, to business leader.
The path is demanding, but when the plus lines up with company priorities and earns trust across the business, the impact is unmistakable.
In this episode, Drew sits down with Sandy Ono, EVP and CMO at OpenText, who leads global marketing across ten business units while also owning partnerships and alliances. She treats both as one go-to-market, aligning partners and the field around a single story, running the forecast together, and keeping a steady rhythm so co-selling and co-marketing stay aimed at the same targets.
Three Actions Behind Sandy's CMO+ Success:
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Mindset: Claim growth as the job and step closer to revenue through partnerships
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Skillset: Learn forecasting, deal construction, and the weekly rigor of partner sales
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Toolset: Build the operating rhythm that connects co-selling, co-marketing, and accountability at scale
Plus:
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How to choose a plus that aligns with company growth priorities
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How to juggle both roles with capacity planning and clear priorities
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How to protect brand integrity while telling a shared story with partners
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How to measure progress with sourced pipeline, influenced revenue, retention, and feedback loops into product
Weighing a plus or already living one? You'll find proven moves here.
If you're a B2B CMO, you can meet Sandy and another 100 incredible marketing leaders at the CMO Super Huddle in Palo Alto, California on November 6th and 7th. She'll be speaking on a panel about how CMOs are leading the charge with GenAI.
For full show notes and transcripts, visit https://renegademarketing.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/