In this episode of Audience 1st, Dani Woolf cuts straight through the noise to confront the silent killer of growth in B2B organizations: misdiagnosing the real growth problem.
Most GTM teams think they’re aligned. They’re not.
Most believe they’re solving the right thing. They aren’t.
In this raw, unfiltered solo episode, Dani unpacks why internal alignment is often a lie, how companies waste entire quarters solving surface-level symptoms, and what it takes to actually identify the bleeding neck - the one problem that’s quietly draining your growth, budget, and team morale.
If you’ve ever felt like your team is moving fast but going nowhere, this is the episode you didn’t know you needed.
What You’ll Learn:
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Why most organizations aren’t solving their biggest growth problem and how to tell if you’re one of them
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The high cost of chasing lagging indicators instead of root causes
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The real reason marketing, sales, and product don’t align and why buyer truth is the only fix
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How to recognize “growth triggers” that signal it’s time to do qualitative buyer research
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Dani’s four-step clarity framework: Diagnose → Validate → Align → Act
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How to stop guessing, and finally build from buyer reality—not internal theory
Don’t just walk away from this episode inspired. Take action.
Ask yourself:
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What’s the one growth problem we think we’re solving right now?
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Who told us that?
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When was the last time we heard it from a buyer’s mouth verbatim?
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What would it feel like to know we’re solving the right thing?
If you’re ready to stop guessing and start listening, reach out to Dani and her team.
Let’s uncover the bleeding neck together.
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