Jay Baer is a marketing and customer experience author, researcher, advisor and a 7th generation entrepreneur. He is an author of 6 best-selling books, founder of five multi-million dollar companies, Hall of Fame keynote speaker and the world's second most-popular non-celebrity tequila influencer.

Top 3 Value Bombs:

1. If you are slower than your customers expect, how it feels to your customers is that you are stealing time from them. And if you are faster than your customers expect, it feels that you are giving them a gift, a gift of time.

2. Offer your clients a fast pass.25% of your customers will pay 50% more for immediate service. You pay more, you wait less. The data show that you can increase revenue by 12 1/2%. If you give your clients an option to not wait, not all of them will want it, but those who want it, want it badly.

3. The right now is the perfect interval. In every customer or prospective customer interaction, it is the Goldilocks zone and the right now is slightly faster than they expect.

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