USR 411: Sell More Using Your 3 Layers Of Unique Differentiation

Online businesses have become the majority rather then the minority it was just a few years ago. No matter what stage or age you are business is in, you need to understand what makes you different. What makes you stand out in the crowd?

In today's episode we are exploring how to sell more using your three-layer of differentiation. It's not always about the strategy but going just a little bit deeper, and finding something to connect with. When you know exactly how to attract your ideal client, there is no stopping you!

(1:36) "You need to understand what your past experience has been and how that past experience has prepared you to serve people exceptionally well in the space you are in today"

(8:11) "When you are running a business online you have to give them something to grasp onto--the marketing message is not enough"

(10:00) "We all have these unique differentiation points. We all have these exceptional things about us, but for most people we are so stuck in trying to come up with that perfect marketing message"

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