In this episode of Scrappy ABM, host Mason Cosby interviews Jim Gilkey, an Account Manager at Terminus and host of the podcast "Account Based Beverages." They discuss a $0 budget account-based marketing playbook that uses a "lean coffee" style roundtable event to connect prospects and customers.
Key Discussion Points:
- What a lean coffee roundtable event is and how it works
- Tips for determining who to invite to the roundtables
- Planning considerations like timing and potential roadblocks
- Why focusing deeply on researching just one target account can yield insights that apply more broadly
Scrappy ABM