The B2B Playbook #146: How to Build Relationships of Trust and Make Companies Want to Buy | CRO School - pt.3
If you want more customers to buy your product or service, you need to build trust with them first. Trust that you won’t let them down, that you will deliver the outcomes expected, and that they won’t regret their decision for choosing your company.
Companies that are focussed on ‘selling the meeting’ don’t build trust. In an effort to look for the ‘needle in the haystack’ that’s willing to buy from you now, their hungry SDR team churn and burn the market. Ever downloaded an eBook and had a sales team call you non-stop for the next few months?
Doesn’t build a great deal of trust does it?
(We go deep into the problems with ‘selling the meeting’, the Predictable Revenue modelling and why it’s hurting your business in pt.1 of our mini-series).
But how do you build trust? Is it through content? Events? Ads?
We have a system that you can use to consistently build trust with your prospective buyers, which is a key part of your revenue engine.
Today we are sharing step 2 of our framework to create complete end-to-end organizational alignment. This is the solution to start driving a much more efficient acquisition system.
Step 2 is all about building relationships with your target customers and getting them to buy from you.
Tune in and learn:
+ Why trust is essential to your revenue engine
+ The 4 components to building trust
+ How to accelerate the trust building process
If you're struggling to hit targets and are feeling the pain of churning and burning the market, make sure you check out this mini-series where we detail our 5-step framework.
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00:00 Unveiling the Ultimate Business Growth Engine
02:00 The Power of Targeted Marketing: Setting Up for Success
04:40 Building Bridges of Trust: The 5 Stages of Awareness
08:10 Real-Life Example: How Content Drives Purchasing Decisions
11:30 Next-Level Content: Making Lives Better Beyond Your Product
14:00 The Secret Recipe for Overcoming Objections
17:10 Distribution Tactics: Getting Your Message to the Right People
20:20 One-to-One Interactions: The Art of Personalized Selling
23:40 Shortening Sales Cycles: The Power of Education
26:30 The Future of B2B Sales: Mega Deal Room Tactics Revealed
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💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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Check out: https://theb2bplaybook.com/demand-generation-course
S06 E146 - The B2B Playbook
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