A brand is not a logo!

Jul 16, 2025

Ask episode

Chapters

Transcript

Episode notes

What do people really say about your business when you’re not in the room? Is your brand just your logo, your colors, and the fonts on your website? Or is it the promise and story you deliver every time you work an event? In this episode, I explore why your real brand lives in the words and expectations of your customers, and why what they say about you matters much more than any graphic design could.

Listen to this new 6-minute episode for ideas on how to express your brand’s promise, why reviews truly shape your reputation, and how to make sure what people expect matches what you deliver.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!

Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora