The GaryVee Audio Experience Why I Want You to do Your 50 Hours of Homework on NFTs...
Jun 3, 2022
John Miles, a partner at Gary Vaynerchuk's agency, dives into the fascinating world of NFTs and Web3. He emphasizes why understanding NFTs is crucial for marketers, encouraging listeners to invest time in research. The conversation highlights the transformative power of blockchain in brand building and engaging consumers. They discuss the evolution of NFTs from skepticism to acceptance, stressing the importance of community. With real-world examples, they showcase how NFTs can elevate marketing strategies and foster deeper customer relationships.
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Blockchain's Impact
- The consumer blockchain represents the most significant technological advancement since the internet's inception.
- Digital ownership and smart contracts will profoundly influence consumer behavior.
Do Your Homework
- Dedicate 15-20 hours to studying smart contracts, minting, gas fees, and platforms like Ethereum and Solana.
- Thorough research is crucial for comprehending the transformative potential of blockchain.
Brand Building in Web3
- Brands can leverage blockchain to cultivate deeper consumer relationships and communities.
- NFTs offer new avenues for monetization through royalties and unique digital experiences.