John Miles, a partner at Gary Vaynerchuk's agency, dives into the fascinating world of NFTs and Web3. He emphasizes why understanding NFTs is crucial for marketers, encouraging listeners to invest time in research. The conversation highlights the transformative power of blockchain in brand building and engaging consumers. They discuss the evolution of NFTs from skepticism to acceptance, stressing the importance of community. With real-world examples, they showcase how NFTs can elevate marketing strategies and foster deeper customer relationships.