You can’t talk about value-based selling without thinking of the name David Meltzer. David is the co-Founder of Sports 1 Marketing and former CEO of the renowned Leigh Steinberg Sports & Entertainment agency. In this conversation with Doug C. Brown, he discusses how you can determine if you’re dealing with an open mind at a specific time. He also shares tips to avoid spending most of your time chasing something that will not be fruitful by following the 3-no rule. He explains how to utilize Eisenhower's important vs. urgency matrix by knowing the what, the who, and how to determine the now. Listen and be able to articulate the quantitative value in what you do to have success which is beyond your imagination!